Touch-points - a narrative process

Above is a narrative process showing the touch points in hiring a car using a new innovative company called Street-car. Street-car are based in London and they are a self service company, all that needs done is a quick registration, then you can hire a car/van hourly as and when you want to. There’s no office where the car is picked up from, the cars all have allocated parking spaces in and around London. All that’s done is pre-booking online, then using your Street-car card which is posted after registration, open the car, enter your unique pin into the car and the key is released.

· Learn
· Register
· Book
· Unlock
· Use

The main difference in the two services is the human interaction. Would you be happy picking up a car and not checking it over for damage before using the car? Street-car is an innovative idea which will work well with a London lifestyle, but would it work somewhere less populated?