Touch-points - a narrative process

Above is a narrative process showing the touch points in hiring a car using a new innovative company called Street-car. Street-car are based in London and they are a self service company, all that needs done is a quick registration, then you can hire a car/van hourly as and when you want to. There’s no office where the car is picked up from, the cars all have allocated parking spaces in and around London. All that’s done is pre-booking online, then using your Street-car card which is posted after registration, open the car, enter your unique pin into the car and the key is released.

· Learn
· Register
· Book
· Unlock
· Use

The main difference in the two services is the human interaction. Would you be happy picking up a car and not checking it over for damage before using the car? Street-car is an innovative idea which will work well with a London lifestyle, but would it work somewhere less populated?

Touch-points - a narrative process

Above is a narrative process showing the touch points in hiring a car the conventional method. It shows how the process involves interaction, whether it’s in the office or being shown around a car.
· Learn
· Book
· Check
· Drive
· Return

NCR - Mini Project

What’s the best way to hire a car? If you were to walk into a Car Hire Garage, would they have something available there and then, probably not? Pre-booking is the only way to guaranty a car whether it’s booking online or by phone. Traditional companies such as Focus Vehicle Rental give a friendly service, where all your questions are answered there and then by a member of staff. On the other hand, new innovative company Street Car, have targeted London with their new hour by hour car hire scheme. All you need to do is register on-line, you then receive a card which is used to open the car. The cars are scattered across the city, and each have an allocated parking space.

Is Street Car the way forward? In a city like London you can see how it may be very successful, but would it work in other smaller cities like Aberdeen? I don’t think so.